About Slash
Technology Built Around Growth.
Slash is a technology and growth partner helping e-commerce brands build, optimize, and grow their Shopify stores through development, conversion optimization, and continuous improvement.
Who We Are
Slash Start Technologies is a technology company focused on helping growing businesses turn technology into meaningful business outcomes.
With a focus on Shopify, e-commerce, and modern digital commerce, Slash combines development capabilities with growth thinking to help brands build better digital experiences and continuously improve performance.
Why Slash Exists
Technology is no longer the competitive advantage. How you use it is.
Slash exists to bridge the gap between technology implementation and business growth — helping brands not only build digital experiences, but continuously improve what happens after launch.
Founder
Luhur Santoso
Founder & CEO
Slash Start Technologies
Founded by a technology professional with more than two decades of experience in technology and business transformation, Slash was built to bridge the gap between technology implementation and business growth.
2022
Founded
20+ Years
Technology Experience
Shopify + E-commerce
Core Focus
Indonesia
Based
What We Believe
- Technology should create business value.
- Development should not end at launch.
- Every digital experience should be built around the customer.
- Growth comes from continuous improvement.
Vision
To become a trusted technology and growth partner for ambitious businesses across Southeast Asia.
Mission
BUILD
Build high-quality digital commerce experiences.
OPTIMIZE
Turn technology, data, and customer insights into better experiences and stronger conversion.
GROW
Help businesses continuously improve and scale through technology.
Ready to make your Shopify store work harder?
Tell us where you are today. We’ll help identify the next best opportunity to build, optimize, or grow.
WhatsApp +62 811 381 118